Inbound Marketing By David Meerman Scott pdf free download. We met at MIT where we were both graduate students trying to learn as much as we could about business, entrepreneurship, and innovation. It was at MIT that we learned we had a mutual interest in marketing and the power of the Internet. After graduating in 2005, Brian went into venture capital while Dharmesh stayed on for another year at MIT to work on his graduate thesis.
During Brian’s first year out of MIT, he spent a lot of time with venture-backed startup companies helping them think through how to grow their businesses. He watched the marketing departments at these startups use what were “tried-and-true” marketing techniques that he had seen work throughout his career.
Inbound Marketing By David Meerman Scott pdf free download
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