Marketing Planning pdf free download. In the last 2 years we have seen some significant changes to CIM Marketing qualifications. The changes have been introduced on a year-on-year basis, with Certificate changes implemented in 2002, and the Professional Diploma in Marketing being launched in 2003. The Professional Postgraduate Diploma in Marketing was launched in 2004. The new qualifications are based on the CIM Professional Marketing Standards developed through research with employers. As a result, the authoring team, Elsevier Butterworth-Heinemann and I have all aimed to rigorously revise and update the coursebook series to make sure that every title is the best possible study aid and accurately reflects the latest CIM syllabus.
Marketing Planning pdf free download
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